Less Nerd, More English!
While the difficulties of communicating climate science has been a hot topic in the news lately, professionals in geospatial science and technology also would benefit from improving their communication skills, particularly when interacting with policy makers.
Their Own Worst Enemies: Why scientists are losing the PR wars.
by Sharon Begley, Newsweek, March 18, 2010
It’s a safe bet that the millions of Americans who have recently changed their minds about global warming—deciding it isn’t happening, or isn’t due to human activities such as burning coal and oil, or isn’t a serious threat—didn’t just spend an intense few days poring over climate-change studies and decide, holy cow, the discretization of continuous equations in general circulation models is completely wrong! Instead, the backlash (an 18-point rise since 2006 in the percentage who say the risk of climate change is exaggerated, Gallup found this month) has been stoked by scientists’ abysmal communication skills, plus some peculiarly American attitudes, both brought into play now by how critics have spun the “Climategate” e-mails to make it seem as if scientists have pulled a fast one. …
For full text of the article, visit Why Scientists Are Losing the Public-Relations War – Newsweek.
- Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
- Don’t be Such a Scientist: Talking Substance in an Age of Style by Randy Olson
- A Scientist’s Guide to Talking with the Media by Richard Hayes and Daniel Grossman
- Am I Making Myself Clear: A Scientist’s Guide to Talking to the Public by Cornelia Dean
- Communicating Uncertainty: Media Coverage of New and Controversial Science edited by Sharon M. Friedman, Sharon Dunwoody, and Carol L. Rogers
- Escape from the Ivory Tower: A Guide to Making Your Science Matter by Nancy Baron
- Explaining Research: How to Reach Key Audiences to Advance Your Work by Dennis Meredith
- Working with Congress: A Practical Guide for Scientists and Engineers by William G. Wells
- Unscientific America: How Scientific Illiteracy Threatens Our Future by Chris Mooney and Sheril Kirshenbaum