Posted by Kathryn Zickuhr, Pew Research Center, May 11, 2012
A new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends. Over the past year, smartphone ownership among American adults has risen from 35% of adults in 2011 to 46% in 2012. This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23% in May 2011 to 41% in February 2012. The percentage of adults who use geosocial services like Foursquare has likewise risen from 4% in 2011 to 10% in 2012.
For copy of the report, visit Three-quarters of smartphone owners use location-based services | Pew Research Center’s Internet & American Life Project.
- Study: Location-Based Services Popular Among Smartphone Owners (techdailydose.nationaljournal.com)
- More Smartphone Owners Use Location-Based Products [STUDY] (mashable.com)
- Location-Based Services Grow in Popularity (pcmag.com)
By Noam Cohan, NYT, March 26, 2011
A favorite pastime of Internet users is to share their location: services like Google Latitude can inform friends when you are nearby; another, Foursquare, has turned reporting these updates into a game. … Cellphone companies do not typically divulge how much information they collect, so Mr. Spitz went to court to find out exactly what his cellphone company, Deutsche Telekom, knew about his whereabouts. The results were astounding. In a six-month period — from Aug 31, 2009, to Feb. 28, 2010, Deutsche Telekom had recorded and saved his longitude and latitude coordinates more than 35,000 times. …
For full text of the article, visit Cellphones Track Your Every Move, and You May Not Even Know – NYTimes.com.
Are Location-Based Services Ready to Turn the Corner?
By RYAN KIM of GigaOm, NYT, January 26, 2011
Despite reports that location-based services are far from mainstream, new research by Microsoft suggests the technology is gaining adoption and may be poised to follow in the footsteps of the ATM, which took some time to dispel safety concerns on its way to being universally used. In an online survey of 1,500 people around the world last month, 51 percent report having used a location-based service including 50 percent in the U.S. That’s considerably higher than what the Pew Research Center found when it reported in November that only 7 percent of online U.S. adults use location-based services regularly. …
For full text of the article, click on Are Location-Based Services Ready to Turn the Corner? – NYTimes.com.
- Are Location-Based Services Ready to Turn the Corner? (nytimes.com)
- Location Services Have Not Caught On, Report Says – NYTimes.com (jeffpruett.wordpress.com)
- Most Users Don’t Want To Share Their Location (GOOG, MSFT) (businessinsider.com)
- Foursquare Is Growing Quickly – But Still Not Mainstream (gigaom.com)
- Location and Privacy: Where are we headed on Data Privacy Day? (blogs.technet.com)