by Janna Anderson and Lee Rainie, Pew Research Center, May 18, 2012
Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend. Some say the move to implement more game elements in networked communications will be mostly positive, aiding education, health, business, and training. Some warn it can take the form of invisible, insidious behavioral manipulation.
For a copy of this report,visit The Future of Gamification | Pew Research Center’s Internet & American Life Project.