Apple Enters Mobile Map World, Stepping Up Rivalry With Google

by Quentin Hardy, NYT, June 17, 2012

Get ready for the mobile map wars. … So far, Google has reigned supreme in the mobile map world, with its maps on every iPhone sold so far — and, of course, on every phone based on its own Android operating system. Last week, though, Apple gave notice it would enter the battle, announcing that in the fall, its phones would no longer carry Google maps, but instead would have Apple’s own map service built in, part of its new mobile operating system. … The question is: Can Apple build a map service that does as good a job, or a better one, than Google has?

For full text of the article, visit Apple Enters Mobile Map World, Stepping Up Rivalry With Google – NYTimes.com.

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