Of Hurricanes and Hashtags: Disaster Relief in the Social-Media Age

by Adam Mazmanian, National Journal, June 3, 2012

Just hours after a tornado devastated parts of Joplin, Mo., in the late afternoon of May 22, 2011, the mother-daughter team of Rebecca and Genevieve Williams of the nearby town of Neosho went to work on a Facebook page. … In the days that followed, the page became a clearinghouse for information on recovery, how to volunteer, where to donate supplies, media updates, and requests for information about loved ones. Eventually, administrator privileges were extended to 30 volunteers, including public-information officials at the local gas, electric, and water utilities. It was one big piece of a spontaneous eruption of social media that helped those survivors who relied on their smartphones for access to information. …

If the House version of the bill appropriating FEMA’s budget for 2013 becomes law, Fugate will have to show that the agency has a plan for deploying social media. A provision requires FEMA to improve its ability to collect data in real time through social-media monitoring and messaging and directs the agency to produce a report on the utility of social media in disaster response. …

For full text of this article, please visit Of Hurricanes and Hashtags: Disaster Relief in the Social-Media Age – Adam Mazmanian – NationalJournal.com.

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