The Future of Gamification

by Janna Anderson and Lee Rainie, Pew  Research Center, May 18, 2012

Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend. Some say the move to implement more game elements in networked communications will be mostly positive, aiding education, health, business, and training. Some warn it can take the form of invisible, insidious behavioral manipulation.

For a copy of this report,visit The Future of Gamification | Pew Research Center’s Internet & American Life Project.


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One response to “The Future of Gamification”

  1. christhomas4711 says :

    Well I recently thought about the two sides of gamification. Maybe you can tell me what you think about it? You can find it under
    I’d really appreciate your feedback as I think we need to define some ethics for gamification to avoid such behavioral manipulation.
    May the force be with you,

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