A Social-Media Decoder | MIT Technology Review
By David Talbot, MIT Technology Review, Nov/Dec 2011
…Overall, the data was raw and, in many cases, ambiguous. But Poltrack came away with some respect for what he was seeing. “As a one-time measurement, we have better ones,” he said, referring to CBS’s precisely constructed surveys. But whereas the surveys are intermittent, social-media analytics can provide “a continuous monitor of conversation about a program, episode by episode,” he said. “And that is something we can’t replicate.” What’s more, the quantity of commentary is increasing all the time, making it more important as an object of study and as a force network executives would like to harness. …
For full text of the article via A Social-Media Decoder – Technology Review.
Dr. Lea Shanley is the founder and former co-Chair of the Federal Community of Practice on Crowdsourcing and Citizen Science, a vibrant community of 200 federal employees from more than 35 agencies. She is also a co-founding member of the Citizen Science Association. Dr. Shanley recently served as a Presidential Innovation Fellow at NASA, where she helped to foster a culture of open innovation. Prior to this, she founded and directed the Commons Lab at the Wilson Center, served in the US Senate as a Congressional Science Fellow, and worked with local and tribal communities to develop GIS-based decision support systems for city planning, natural resource management, coastal management, and disaster response through the University of Wisconsin-Madison.
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