The Great Tech War Of 2012 | Fast Company

By Farhad Manjoo, Fast Company, October 19, 2011

Apple, Facebook, Google, and Amazon battle for the future of the innovation economy.

Gilbert Wong, the mayor of Cupertino, California, calls his city council to order. “As you know, Cupertino is very famous for Apple Computer, and we’re very honored to have Mr. Steve Jobs come here tonight to give a special presentation,” the mayor says. “Mr. Jobs?” And there he is, in his black turtleneck and jeans, shuffling to the podium to the kind of uproarious applause absent from most city council meetings. It is a shock to see him here on ground level, a thin man amid other citizens, rather than on stage at San Francisco’s Moscone Center with a larger-than-life projection screen behind him. He seems out of place, like a lion ambling through the mall. …

For full text of the article, visit The Great Tech War Of 2012 | Fast Company.

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