Datamining Social Media Profiles for Actionable Intelligence | The Financial Brand

The Financial Brand, October 24, 2011

If a financial institution could know that one of its customers just got married[, had a baby, or got divorced,] wouldn’t those life events create selling opportunities for that financial institution? If a bank or credit union could understood its customers’ life situations, wouldn’t they be able to market specific products and services centered around people’s unique needs? … Technologists say it is possible — at least in theory — for financial institutions to link data available in social media profiles with marketing strategies and lending decisions. …

For full text of this chilling article, visit Datamining Social Media Profiles for Actionable Intelligence | The Financial Brand: Marketing Insights for Banks & Credit Unions.

Tags: , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: