How strategic is our technology agenda? – McKinsey Quarterly
Brad Brown and Johnson Sikes, McKinsey Quarterly, October 2011
The CEO of a leading consumer goods company was unhappy with his CIO. An important competitor was gaining market share at a disquieting pace by using social media and data analysis to target customers more effectively. …according to the CEO, the CIO remained preoccupied with “keep the lights on” IT projects and was therefore unable to gain traction with the business leaders and others within the company who would be critical in helping to address the new competitive challenge. This type of disconnect—between what’s top of mind for CEOs and the attitudes and abilities of IT leaders—is all too common. …
For full text of the article, visit How strategic is our technology agenda? – McKinsey Quarterly – Strategy – Strategic Thinking.
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