The Freemium Business Model at the Ordnance Survey
by Joe Francica, Directions Magazine, September 15, 2011
Peter ter Haar, director of products at the Ordnance Survey (OS), the national mapping agency of the United Kingdom, discussed how his organization radically challenged and changed their approach to geospatial data access. The OS had been known to offer their large portfolio of data for a high price tag. In the era of Google Maps and online data that at least appears “free” a new model had to be considered. As such, the OS adopted a freemium model and now offers some data “free” and their premium data for a fee.
For full text of the article, visit The Freemium Business Model at the Ordnance Survey #foss4g2011 – All Points Blog.
- Public data: Government should get out of the way of innovation (telegraph.co.uk)
- Futurist and Keynote Speaker Gerd Leonhard on Free & Freemium Business Models (audio podcast) (gerdleonhard.typepad.com)
- Ordnance Survey, other gov databases move to Biz dept (go.theregister.com)
- Why satnavs won’t mean the end of maps (telegraph.co.uk)
- Freemium isn’t free: 25 to 34 year olds spend the most on extra content (joystiq.com)
- Three Years in the Life of UK National Information Policy (geodatapolicy.wordpress.com)