The Elusive Big Idea –

by Neal Gabler, senior fellow at the Annenberg Norman Lear Center at the University of Southern California, Op-Ed, NYT, August 13, 2011

The July/August issue of The Atlantic trumpets the “14 Biggest Ideas of the Year.” Take a deep breath. The ideas include “The Players Own the Game” No. 12, “Wall Street: Same as it Ever Was” No. 6, “Nothing Stays Secret” No. 2, and the very biggest idea of the year, “The Rise of the Middle Class — Just Not Ours,” which refers to growing economies in Brazil, Russia, India and China. … It may strike you that none of these ideas seem particularly breathtaking. ….They are more on the order of observations. … Ideas just aren’t what they used to be. Once upon a time, they could ignite fires of debate, stimulate other thoughts, incite revolutions and fundamentally change the ways we look at and think about the world. …

For full text of this article, visit The Elusive Big Idea –

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