The Apps Challenge Workshop

The General Service Administration invites the Federal prize and challenge community to join us for an upcoming free training.

The Apps Challenge Workshop
Tuesday, March 1, 2011
8:45 AM-12:00 PM ET
GSA – One Constitution Square
1275 First St NE, Washington, DC

In his Strategy for American Innovation, President Obama called on agencies to increase the use of tools such as prizes and challenges to solve tough problems.  In March 2010, the White House Office of Management and Budget issued a memorandum to all agency heads providing a policy and legal framework to guide agencies in using prizes to stimulate innovation to advance their core missions.

From the Let’s Move! Apps for Healthy Kids to the World Bank’s Apps for Development  to the Health 2.0 Developer Challenge to the Android Developer Challenge,  the “Apps Challenge” is a tool increasingly used by both the private and public sector to spur innovation in new areas.

If you or your agency is considering an Apps Challenge, the March 1st workshop will be an excellent opportunity to learn about all stages of prize design and implementation. Speakers with experience designing and running Apps Challenges will offer insights on when it makes sense to do an Apps Challenge, the goals they hoped to achieve, and how they designed and implemented the challenge to deliver on those objectives.  Designing high-impact prizes and challenges is both an art and a science. After spending half a day with us, you’ll have a toolkit to help you leverage Apps Challenges at the right times for their greatest potential.

The agenda is below and we will keep you updated as it evolves.

Register NOW:


8:45-8:50 – Welcome
Sheila Campbell, Director, Center for Customer Service Excellence

8:50-9:35 – When to do an Apps Challenge
Moderated by Robynn Sturm, White House Office of Science and Technology Policy
Speakers: Peter Corbett – iStrategy Labs, Brandon Kessler – ChallengePost, and others

9:35-10:25 – Design the Challenge to Achieve Your Goals                                                
Defining the problem statement, selection criteria, prizes and other incentives, judging (expert v. public), and resources required to run the challenge.
Speakers: Ryan Merkley – Director of Programs and Strategy at the Mozilla Foundation and others

10:25-10:40 – Break

10:40-11:30 – Mobilizing Participants                                
Marketing, engaging the target community, leveraging public-private partnerships, & post-prize strategy.
Speakers: Aman Bhandari -Community Health Data Initiative, Abdul Shaikh – NIH Health 2.0 Developer Challenge, and others

11:30-12:00 – Next Steps: How to Get Started
Sheila Campbell, Director, Center for Customer Service Excellence

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