Microsoft Privacy Survey: LBS Returns Do Not Outweigh Risks – All Points Blog

Microsoft Privacy Survey: LBS Returns Do Not Outweigh Risks – All Points Blog.

Source: Directions Magazine, January 27, 2011.

The survey of 1500 residents last December in United Kingdom, Germany, Japan, the United States, and Canada was conducted as part of Microsoft’s participation in its annual Data Privacy Day this year to be held on Friday.

– Less than 20% of users had ever used a service that tells others where they are, or to find the location of other people.
– Only 27% of US users say they’d pay for any location-based service — even GPS-based services that let users find themselves and nearby businesses on a map. The number was lower in other countries, dropping to 16% in Canada.

… For full text of article, click here.

 

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