Are Location-Based Services Ready to Turn the Corner? – NYTimes.com

Are Location-Based Services Ready to Turn the Corner?

By RYAN KIM of GigaOm, NYT, January 26, 2011

Despite reports that location-based services are far from mainstream, new research by Microsoft suggests the technology is gaining adoption and may be poised to follow in the footsteps of the ATM, which took some time to dispel safety concerns on its way to being universally used. In an online survey of 1,500 people around the world last month, 51 percent report having used a location-based service including 50 percent in the U.S. That’s considerably higher than what the Pew Research Center found when it reported in November that only 7 percent of online U.S. adults use location-based services regularly. …

For full text of the article, click on Are Location-Based Services Ready to Turn the Corner? – NYTimes.com.

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