House Hearing on “Do-Not-Track” Legislation
The House Committee on Energy and Commerce’s Subcommittee on Commerce, Trade and Consumer Protection has scheduled a hearing titled “Do-Not-Track Legislation: Is Now the Right Time?” at 10:30 AM on Thursday, December 2nd in 2123 Rayburn House Office Building.
Source: Kate Kaye, ClickZ, December 1, 2010
The Federal Trade Commission wants a Do-Not-Track program for online advertising. The stunning recommendation comes just as the online ad industry readies a broad-reaching self-regulatory initiative in response to the FTC’s own guidelines for online behavioral ad practices. The industry has been too slow to act, said the agency.
Though the commission hinted at its support for do-not-track earlier this year, the FTC officially announced it in a report published today. According to the commission’s proposed framework for protecting consumer privacy, a do not track mechanism would involve a persistent cookie-like browser setting notifying third party ad tracking and targeting firms that a consumer does not want to be tracked or receive targeted ads. …
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