The Economics of Privacy Pricing

The Economics of Privacy Pricing

By Steve Lohr, NYTimes, Technology – Bits, July 19. 2010

I wrote a Sunday column about a San Francisco start-up that is betting the time has come to make personal information online not only an asset consumers can manage, but also a virtual currency that can be traded someday.

Others, of course, have tried making a business from trading click streams and other online personal information on behalf of consumers, like Root Market years ago. But part of the start-up Bynamite’s calculation is that these days, the data is far richer and  the technology has matured enough to make such a service easy to use, effective and flexible. More people seem to be concerned about privacy today as well.

For full text of article, click here.

Also, check out the article “What is Privacy Worth?” by Alessandro Acquisti, an associate professor in information technology and public policy; Leslie John, a doctoral candidate; and George Loewenstein, a professor of economics and psychology.

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