Massachusetts Supreme Court Rules ZIP Codes Are Definitely “Personal Identification Information”
by Erin Aures, Privacy Law Blog, April 1, 2013
In a recent ruling arising from certain certified questions in Tyler v. Michaels Stores, Inc., Civ. No. 11-10920-WGY D. Mass. Jan. 6, 2012, the Massachusetts Supreme Court interpreted “personal identification information” under Mass. Gen. Laws, ch. 93, § 105a Section 105a to include a consumer’s ZIP code and determined that collecting such personal information is a violation of state privacy law for which the consumer can sue see slip opinion. By way of background, the plaintiff, Tyler, alleged she was making a credit card purchase at Michaels an arts and crafts retailer when a cashier asked her for her ZIP code. Tyler provided her ZIP code. Tyler alleged her ZIP code was later used by Michaels to find Tyler’s mailing address and telephone numbers and send her unwanted and unsolicited marketing materials. …
For full text of the analysis, visit Massachusetts Supreme Court Rules ZIP Codes Are Definitely “Personal Identification Information” | Privacy Law Blog.
- Bucks: Why Retailers Ask for Your ZIP Code (bucks.blogs.nytimes.com)
- Zip Codes Are Private Info, Says Massachusetts Supreme Court (blogs.lawyers.com)
- Bed Bath & Beyond Sued Over Zip Code Data (insideprivacy.com)
- Why you shouldn’t tell stores your ZIP code (nbcnews.com)