Massachusetts Supreme Court Rules ZIP Codes Are Definitely “Personal Identification Information”

by Erin Aures, Privacy Law Blog, April 1, 2013

In a recent ruling arising from certain certified questions in Tyler v. Michaels Stores, Inc., Civ. No. 11-10920-WGY D. Mass. Jan. 6, 2012, the Massachusetts Supreme Court interpreted “personal identification information” under Mass. Gen. Laws, ch. 93, § 105a Section 105a to include a consumer’s ZIP code and determined that collecting such personal information is a violation of state privacy law for which the consumer can sue see slip opinion. By way of background, the plaintiff, Tyler, alleged she was making a credit card purchase at Michaels an arts and crafts retailer when a cashier asked her for her ZIP code. Tyler provided her ZIP code. Tyler alleged her ZIP code was later used by Michaels to find Tyler’s mailing address and telephone numbers and send her unwanted and unsolicited marketing materials. …

For full text of the analysis, visit Massachusetts Supreme Court Rules ZIP Codes Are Definitely “Personal Identification Information” | Privacy Law Blog.

 

About these ads

Tags: , , , , , , , , , , , , , ,

2 responses to “Massachusetts Supreme Court Rules ZIP Codes Are Definitely “Personal Identification Information””

  1. DrLandscape says :

    Wow!! If this get replicated in other states, the implications for mapping could get serious.

Trackbacks / Pingbacks

  1. Library: A Round-up of Reading | Res Communis - April 8, 2013

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,248 other followers

%d bloggers like this: